Cross-network Weekly Summary

    Week Over Week Performance Summary
    Selected Period: Jan 15, 2018 to Jan 21, 2018

    Campaign
    Network
    Spend
    Clicks
    CTR
    Impr.
    Avg. CPM
    Avg. CPC
    AdWords - Search - US - Nonbrand - Facebook Ads …
    AdWords
    $985.55
    137
    2.12%
    6,471
    $152.30
    $7.19
    AdWords - Search - US - Nonbrand - LinkedIn Ads v3
    AdWords
    $686.47
    86
    1.35%
    6,380
    $107.60
    $7.98
    Bing - Search - US - Nonbrand - Social Ads
    Bing Ads
    $192.86
    69
    1.35%
    5,125
    $37.63
    $2.80
    Bing - Search - US - Nonbrand - Facebook Ads …
    Bing Ads
    $178.87
    40
    3.15%
    1,271
    $140.73
    $4.47
    AdWords - Search - US - Nonbrand - Google AdWor…
    AdWords
    $293.16
    39
    2.01%
    1,943
    $150.88
    $7.52
    AdWords - Search - UK - Nonbrand - Twitter Ads v3
    AdWords
    $119.38
    32
    1.04%
    3,083
    $38.72
    $3.73
    AdWords - Search - US - Nonbrand - Social Ads
    AdWords
    $256.13
    31
    1.88%
    1,653
    $154.95
    $8.26
    Bing - Search - US - Nonbrand - Twitter Ads v3
    Bing Ads
    $28.05
    17
    1.80%
    942
    $29.78
    $1.65
    AdWords - Search - UK - Nonbrand - Facebook Ads …
    AdWords
    $56.19
    14
    1.12%
    1,249
    $44.99
    $4.01
    AdWords - Display - AUS - Remarketing - Banner Ads
    AdWords
    $34.01
    13
    0.19%
    6,986
    $4.87
    $2.62

    CTR by Week
    Selected Period: Dec 18, 2017 to Jan 28, 2018

    TargetBelow GoalDec 18, 2017Dec 25, 2017Jan 1, 2018Jan 8, 2018Jan 15, 2018Jan 22, 2018CTR0.00%0.20%0.40%0.60%0.80%1.00%1.20%1.40%1.60%1.80%2.00%2.20%AdWords CTRBing Ads CTRFacebook CTRLinkedIn CTRTwitter CTR

    Conversions by Network Last Week
    Selected Period: Jan 15, 2018 to Jan 21, 2018

    98.6%0020040060080010001200AdWords ConversionsBing Ads ConversionsFacebook ConversionsLinkedIn ConversionsTwitter Conversions

    Impressions and Clicks by Week
    Selected Period: Dec 18, 2017 to Jan 28, 2018

    Dec 18, 2017Dec 25, 2017Jan 1, 2018Jan 8, 2018Jan 15, 2018Jan 22, 2018Impressions010,00020,00030,00040,00050,00060,00070,00080,00090,000100,000Clicks02004006008001,0001,2001,4001,6001,800AdWords ClicksAdWords ImpressionsBing Ads ClicksBing Ads ImpressionsFacebook ClicksFacebook ImpressionsLinkedIn ClicksLinkedIn ImpressionsTwitter ClicksTwitter Impressions

    Spend to Monthly Target
    Selected Period: Jan 1, 2018 to Jan 31, 2018

    $12,312.95Spend
    $7,687.05Remaining
    02000061.56%0020004000600080001000012000

    Total and Network Spend by Week vs Last Year
    Selected Period: Dec 18, 2017 to Jan 28, 2018
    Previous Period: Dec 19, 2016 to Jan 22, 2017

    Weekly Spend TargetDec 18, 2017Dec 25, 2017Jan 1, 2018Jan 8, 2018Jan 15, 2018Jan 22, 2018Spend$0.00$500.00$1,000.00$1,500.00$2,000.00$2,500.00$3,000.00$3,500.00$4,000.00$4,500.00All SpendAll Spend Previous YearAdWords SpendAdWords Spend Previous YearBing Ads SpendBing Ads Spend Previous YearFacebook SpendFacebook Spend Previous YearLinkedIn Spend Previous YearTwitter SpendTwitter Spend Previous Year

    Top 10 Active Campaigns Last Week by Spend
    Selected Period: Jan 15, 2018 to Jan 21, 2018

    Campaign
    Network
    Spend
    Clicks
    Impr.
    Avg. CPC
    Avg. CPM
    CTR
    Budget
    AdWords - Search - US - Nonbrand - Facebook Ads …
    AdWords
    $985.55
    137
    6,471
    $7.19
    $152.30
    2.12%

    AdWords - Search - US - Nonbrand - LinkedIn Ads v3
    AdWords
    $686.47
    86
    6,380
    $7.98
    $107.60
    1.35%

    Facebook_​Website Clicks_​Content/RM
    Facebook
    $444.94
    799
    51,223
    $0.56
    $8.69
    1.56%

    Facebook_​PageView Conv Optimization_​Prospecting
    Facebook
    $436.81
    768
    36,311
    $0.57
    $12.03
    2.12%

    AdWords - Search - US - Nonbrand - Google AdWor…
    AdWords
    $293.16
    39
    1,943
    $7.52
    $150.88
    2.01%

    AdWords - Search - US - Nonbrand - Social Ads
    AdWords
    $256.13
    31
    1,653
    $8.26
    $154.95
    1.88%

    Bing - Search - US - Nonbrand - Social Ads
    Bing Ads
    $192.86
    69
    5,125
    $2.80
    $37.63
    1.35%

    Bing - Search - US - Nonbrand - Facebook Ads …
    Bing Ads
    $178.87
    40
    1,271
    $4.47
    $140.73
    3.15%

    AdWords - Search - US - RLSA
    AdWords
    $170.16
    13
    744
    $13.09
    $228.71
    1.75%

    AdWords - Search - UK - Nonbrand - Twitter Ads v3
    AdWords
    $119.38
    32
    3,083
    $3.73
    $38.72
    1.04%


    Top 10 Active AdGroups Last Week by CTR with Impressions > 100
    Selected Period: Jan 15, 2018 to Jan 21, 2018

    Ad Group / AdSet
    Account
    Campaign
    Network
    CTR
    Spend
    Clicks
    Impr.
    Avg. CPM
    Avg. CPC
    Conv.
    Conv. Rate
    CPA
    AdStage - Exact
    AdStage Marketing
    AdWords - Search - US - Branded
    AdWords
    12.72%
    $66.07
    22
    173
    $381.91
    $3.00
    0
    0.00%
    $0.00
    Facebook Ads - Software - BMM
    AdStage Marketing
    AdWords - Search - US - Nonbrand - Facebook Ads …
    AdWords
    8.90%
    $84.28
    13
    146
    $577.26
    $6.48
    0
    0.00%
    $0.00
    Facebook_​PageView Conv Optimization_​3%​ LAL Aud…
    AdStage - Marketing
    Facebook_​PageView Conv Optimization_​Prospecting
    Facebook
    4.85%
    $139.79
    406
    8,366
    $16.71
    $0.34
    299
    73.65%
    $0.47
    Whole Website
    AdStage Marketing
    AdWords - Search - US - DSA
    AdWords
    4.56%
    $94.17
    13
    285
    $330.42
    $7.24
    0
    0.00%
    $0.00
    Facebook Ads - Tool - BMM
    AdStage Marketing
    AdWords - Search - US - Nonbrand - Facebook Ads …
    AdWords
    4.50%
    $56.78
    13
    289
    $196.47
    $4.37
    0
    0.00%
    $0.00
    Facebook Ads - Manager - BMM
    AdStage - Marketing
    Bing - Search - US - Nonbrand - Facebook Ads …
    Bing Ads
    3.87%
    $24.46
    7
    181
    $135.14
    $3.49
    1
    14.29%
    $24.46
    AdWords - Software - Broad
    AdStage Marketing
    Search - US - Nonbrand - Google AdWords v3
    AdWords
    3.66%
    $26.74
    6
    164
    $163.05
    $4.46
    0
    0.00%
    $0.00
    Content Promotion_​PPC Interests
    AdStage - Marketing
    Facebook_​Website Clicks_​Content/RM
    Facebook
    3.37%
    $70.72
    248
    7,351
    $9.62
    $0.29
    50
    20.16%
    $1.41
    Facebook Ads - Platform - BMM
    AdStage Marketing
    AdWords - Search - US - Nonbrand - Facebook Ads …
    AdWords
    3.23%
    $15.07
    4
    124
    $121.53
    $3.77
    0
    0.00%
    $0.00
    Facebook Reporting - BMM
    AdStage Marketing
    AdWords - Search - US - Nonbrand - Facebook Ads …
    AdWords
    3.08%
    $330.52
    59
    1,913
    $172.78
    $5.60
    2
    3.39%
    $165.26